The following project was an ad
campaign for Ben & Jerry's Ice Cream, written by Equinox Ad Group,
one of three groups in a Creative Advertising class at Worcester State
College. We invented the new "flavor" and I created and
designed all corresponding images and artwork for the product in Photoshop.
The new flavor is "Cosmic Crash."
This is the basic image to identify the flavor.
This is the product label, lid cover,
and finished product pint.
Here is the under-the-lid coupon.
This is the final print ad.
Our ad campaign included a college music tour.
Here is a magazine print ad announcing the entire tour, a billboard
design advertising one of the tour events (New Orleans), and a newspaper
ad advertising the last event at UCLA. All images were created in